Responsible for entire process of new-brand creation, including:

		Creation of new potential names/logos
		Searching pre-existing conflicting marks
		Brand selection (adapted to client goals)
		Trademark registrations (filing in relevant countries/classes)
		Clearing conflicts with prior registrations

Managed registration / protection / enforcement of more than 3,000 trademark and copyright registrations worldwide, for more than 300 consumer-product and celebrity brand names, including:

	Ø       Wimbledon		Ø       U.S. Open
	Arnold Palmer		Ø       Tiger Woods
	Ø       British Open		Ø       America’s Cup

Successfully negotiated acquisition of conflicting "pirate" registrations in numerous countries worldwide.

Instituted program of defensive registrations in selected countries.

Made use of holograms and other product-authentication technologies.
 

Authored legal framework for registration, ownership and commercial use of sports trademarks, including drafting “Guidelines for the Commercial Use of America’s Cup Trademarks” adopted by America’s Cup Trustee and used since 1986.

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